Linda Bean Leads the Charge for "Rebranding" of Maine Lobster
October 30, 2008
Halifax, NS - Linda Bean, grand daughter of the world renouned L.L Bean, is using her family name to help rebrand Maine Lobster.
Along with her vision of a "new" Maine Lobster brand she is also leading the charge towards Marine Stewardship Council certification of the fishery.
A report from last week's Boston news files outlines Linda Bean's efforts. Click here to view report.